Starting in 2007 Portland, Oregon made there five year old fashion week entirely earth-friendly. Not only is the runway constructed with 100% eco-friendly materials, all of the styling products on the models are also eco-safe, as well as the sustainable hotels for the guests. The hippie vibe of Portland is paving the way towards a more “green” outlook on the fashion industry. To participate in the New York Fashion Week it is a minimum of $150,000 whereas Portland only charges $1500. Even though it is still a smaller show, it is a place where up and coming designers can show their lines, while supporting the environment with this “indie inspired” show. Designers such as Nike’s brand Nike Considered, Project Runway winner Leanne Marshall and eco-champion Lizzie Parker have both been involved in the show. The overall theme for Portland’s Fashion Week is to “To emphasize eco-responsible fashion, stage independent designers, and draw national attention to Portland’s unique intersection of Art, Commerce, and Sustainability.”
“Saffrona Classics was an entire collection fashioned from a innovative new blended fabric developed in Germany made from wood-pulp fibers and seaweed. Vitamin- and mineral-rich, Seacell also has a microscopic silver content, rendering it antifungal, antimicrobial, and antibacterial - none of which diminish even after repeatedly washing. This fabric not only breathes, but is lightweight and soft, which translated into flowing gowns and dresses. Since Seacell is only manufactured in black and white, to create other colors designer Sarabeth Chambers used everything from beets to Kool-Aid to impart her clothes with a bright pop of color.”(Saffrona.com)
Below is a video of Saffrona Classics runways show for 2008
“Lucia showcased fun prints and chic work wear, while Sofada by Alice Dobson featured tailored suits, funky swimwear, and printed dresses. Seattle-based Lizzie Parker showed her line of dresses and bamboo jersey tops, and Idom showed cute dresses made of silk and handmade cotton lace imported from Thailand.”
Considering that in one year almost 55 million pounds of pesticides are sprayed on non-organic cotton alone, making the change over to organic textiles can make quite a difference in the environment. Nike has started changing the way there clothes are made by blending organic cotton into all of its clothing as well as its line Nike Considered which is its line dedicated to using 100 percent organic cotton. Even New York’s Fashion Week is taking a step towards green, Earth Pledge, a non profit environmental agency, shot a video of an all-eco runway show with top designers including Oscar de la Renta and Diane von Furstenberg.
Saffrona Classic Runway Show
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