Friday, November 7, 2008

Customized Consumers

Here's some good news for the nonconformists among us: Soon, it may be impossible to follow the latest fashion trends. The days of True Religion jeans and Jimmy Choo shoes will be over. While retailers have long made money by selling multiple copies of the same pair of pants or mass-produced sneakers, we're on the verge of a world where every individual merits his or her own production line—call it the Store of You.

Article

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