Summary: 
As women became more independent, men started to lose their traditional role as breadwinner and head of the family. Family and the importance of family was on the decline. Divorce rates were soaring, creating more single-parent families. Men needed to reinvent themselves, and the media was on hand to help.
In 1980 and close years to follow men took a greater interest in looking good. The suit still remained standard for men, however, it was now jazzed up with showy accessories. Brightly colored vests and shirts were especially popular. Designer Paul Smith recognized this new market and its potential spending power and launched his first menswear collection. He created shirts that had bold prints of fruits and flowers for men confident enough to wear "feminine" patterns.
Implications:
A new market was created, and while the economy may have been on the down, men interested in fashion was on the rise. I feel as though mens fashion may have been a trend that was more the back burner, but still an key observation for the given time. This is important to note because its the emergence of a new type of consumer, a fashion oriented male consumer. Perhaps this is where todays metro-sexual male has evolved from.
As women became more independent, men started to lose their traditional role as breadwinner and head of the family. Family and the importance of family was on the decline. Divorce rates were soaring, creating more single-parent families. Men needed to reinvent themselves, and the media was on hand to help.
In 1980 and close years to follow men took a greater interest in looking good. The suit still remained standard for men, however, it was now jazzed up with showy accessories. Brightly colored vests and shirts were especially popular. Designer Paul Smith recognized this new market and its potential spending power and launched his first menswear collection. He created shirts that had bold prints of fruits and flowers for men confident enough to wear "feminine" patterns.
Implications:
A new market was created, and while the economy may have been on the down, men interested in fashion was on the rise. I feel as though mens fashion may have been a trend that was more the back burner, but still an key observation for the given time. This is important to note because its the emergence of a new type of consumer, a fashion oriented male consumer. Perhaps this is where todays metro-sexual male has evolved from.
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